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Archive for the ‘Training’

Managing Remote Employees; Off Site Management in 6 Principles

August 28, 2011 By: azjogger Category: Jobs, Management, Training, Workforce

By Steven Nichols

Technology and business pressures have led to more and more managers needing to lead teams that work off site, in a different state, or are constantly in the field. Though a manager can no longer simply walk down the hall to talk to team members, the employee’s need for management is no less real. In fact, good management is even more important in remote environments than in traditional cubicles, conference rooms, and break rooms.

A distributed workforce requires different management techniques and skills to keep motivated, productive, on track, and trained. Although many management techniques and skills parallel those used in managing a centrally based workforce, there are 6 key additional techniques a manager needs to be successful in the remote environment.

1) Better communication

Often managers assume that they will have less communication with their employees when they are remote, but in fact, the reverse is true. Managers of a distributed workforce need more communication with their employees located off site.

Employees who work off-site can feel isolated, and they can have trouble adopting company standards and procedures. They can have higher turn-over, and even develop into loan wolfs that are unwilling to work in teams.

Increased communication counteracts this tendency, and helps each employee cohere with the rest of the company. Whether it comes by e-mail, text message, phone, fax, or a tin can and string, communication is essential. Remote managers need to make sure they are accessible to their employees by multiple avenues.

2) Establishing respect

Many remote managers make the mistake of trying to establish their credibility through demands and force- a type of “because I said so” approach. The managers fear their employees aren’t on the job, and this translates into overbearing micromanaging.

But when a manager has the employees’ respect and respects his/her employees in return, everyone benefits and the forcefulness of tone can be lessened.

Respect is created when managers give reasons and explanations for their actions, and the perspectives of the employees are valued. This doesn’t mean a manager needs to evoke consensus, but working to make sure everyone is on board or understands the reasoning behind a change will save time in the long run.

3) Building a team culture

Employees in a distributed workforce might not even have a desk in the main office, so it is no surprise that they may have trouble feeling like a part of a company or a team. Ironically, this feeling of inclusion is highly important to the success of company initiatives and overall motivation and morale.

Remote managers need to focus consciously on building a team community and culture for their employees. Managers can do this by fostering intra-team communication, creating partnerships amongst remote employees for projects, and by forming virtual water coolers and opportunities for small talk, re-living past successes, humor and experiences.

4) Creating accountability through self-monitoring

The hardest conundrum for most remote managers is how to ensure that the job is getting done without micro-managing. Many managers can overcompensate for the inherent disconnect of the remote environment by trying to control every aspect of their employee’s day.

This is, of course, counterproductive because it trains employees to be dependent on ever present management, when a remote employee actually needs the exact opposite skill. Remote employees need to be able to work independently, and managers need to train them along this end.

The key to growing an employee to work effectively in a remote environment is to help them be self motivated by providing clearly outlined goals, making them responsible for results, and generating individual accountability plans with a self-monitoring system.

5) Training

The speed at which a remote employee develops is more important than the speed of a traditional employee because cost of development is so much higher. Underperforming employees and miss hires can slip under the radar much more easily, and this can be very expensive.

On-boarding needs to be thorough and tuned to the employee’s position. Initial training should be conducted with face-to-face mentoring either by the manager or team peers to ensure the employee can work independently as soon as possible.

For all remote employees, on-going mentoring and training is critical to keep them connected to the company, goals and team. It also creates an opportunity to identify performance issues before they have escalated too far. Managers of field teams should think of each employee’s development as a continuous process, and use training as an opportunity for building relationships and evaluating performance.

6) Disciplining and conflicts

Resolving conflict between remote team members can be more difficult and take longer because there is less opportunity to build relationships and find common ground. The avoidance of good, productive conflict is also very tempting for remote teams who don’t have to interact daily.

Managers need to address conflicts as soon as possible, so the problems cannot grow and cause dissention among the team. It is important to address performance issues with individual employees as soon as possible.

Some remote managers try to ignore these issues until a more convenient time (out of sight, out of mind), but this can be devastating to a team’s morale.

Either someone is doing the extra work, or no one is doing it. Both possibilities are unacceptable.

The remote employee management environment doesn’t need to spell painful transitions for employees and corporations. By appreciating the difference in managing remote employees and implementing these unique skills, companies can be successful despite the challenges.

Please see http://www.mcstech.net/remote-employee-management.cfm for more information about managing remote employees.

MCS Training is based in Denver Colorado. We train in Management, Team Building, Softskills, Microsoft Office, and Project Management. We customize and design materials for clients nationwide. Please contact us for more information.

Article Source: http://EzineArticles.com/?expert=Steven_Nichols

Consistent Communication

August 16, 2011 By: azjogger Category: Management, Operations, Training, Workforce

BySandy Geroux

Clear communication is great; consistent communication is better

Many experts focus on good communication, reminding us to communicate well, be clear and succinct, “don’t waste people’s time!” However, an even bigger, often overlooked, factor in business is LACK of communication.

Consider the following situation:

I recently had a problem with my health insurance. When I called my agent, he had lost my file and couldn’t answer my question, then became confused over whether or not I had the coverage in question. He said he’d check on it, only to leave me hanging for weeks without a response, despite numerous calls and requests for return calls or e-mails (to help eliminate phone tag).

When I met an agent from another agency that also handles my health insurance provider’s policies, I explained the situation and asked him to have someone call me, intending to switch companies and use them. I later discovered that he did pass my name on to a colleague who handles health insurance (since he did not).

A week-and-a-half went by with no call. Now frustrated by the new company, I called my own agency again. When my agent wasn’t there, I asked to speak with someone else – and got the President of the company, who is now handling my problem personally.

After I’d re-contacted my current company, I received a call from the new agent, who explained that I hadn’t received a return call because “she’d been out sick the previous week” (by this time, half of the current week had also gone by). Since I thought she’d either forgotten about me or didn’t have time for me (and had gone back to my old agency by then), our opportunity to work together had passed.

A conversation with a respected colleague caused me to ask myself, “Uh-oh, am I being intolerant?”

If she had simply called…

The bigger – and more important – question is whether or not the new business person had lost the opportunity for new business by allowing a potentially “intolerant” attitude to be fostered, when it could have been nipped in the bud – and actually converted into a very tolerant one – with a simple phone call. If she had simply called me (or asked someone else to call me) to say:

“I’m so sorry – you’ve called at a time when I’m (or she’s) out sick [or I've just gotten back from being out sick, or I'm in the middle of a big situation that needs resolving - or almost anything at all!]. May I call you back in a couple of days when I can catch my breath and serve you properly?”
Would I have understood? Of course! Would I have been more inclined to cut her some slack? Absolutely (I’ve been there, too!) Would it have cut off the thoughts/feelings that I was either being ignored, forgotten or wasn’t important to them? Yes. Would it have given her time to both handle more urgent matters AND gain new business? Yes.

In an effort to continually improve our service, we must ask ourselves:
How do our customers feel when we don’t answer their calls in a timely manner?
Even if we know the status of a customer’s situation and know that we’re working on getting it resolved, if we haven’t called to tell the customer (often for days or weeks at a time), do they know it?
Don’t our customers deserve not to be “left in the dark”?

Call to let them know you haven’t forgotten them

Wouldn’t it help to call, even if we don’t have a full answer yet, or just to say, “I’m waiting for an answer from someone else and haven’t received it yet – but I wanted you to know that I haven’t forgotten about you”? Would it further help to tell them it may be a few more days before we can get back to them with an answer?
Why would we want to give our customers any chance at all to “build up negative scenarios” in their own minds, when timely contact (even if it contains nothing new!) could prevent that from happening? 

Are backup systems in place to handle customers and potential customers in case we’re out for a period of time… even if it’s just to call people to ask for more time until we return?

By keeping in touch, we let customers know:

They are important to us

We have not forgotten them

We are working hard to get their issues resolved

We are probably just as frustrated as they are (building commiseration and empathy from our customers; we’re in this together!)

The nuances of customer service can be tricky to recognize and difficult to remember, especially when we’re overloaded. But we must take advantage of every opportunity to differentiate ourselves and allow our customers to think, feel and say (to everyone they know), “Wow, when I worked with him/her, I never had to wonder what was going on. I was always kept in the loop, and always felt valued by that person.”

Everyone’s overloaded

We’re all overloaded. And no one is perfect; no one knows that better than I (sigh!). We may not be able to give this level of service every time. But if we strive to learn and improve a little bit from every situation that arises, trying to do better at least sometimes, set expectations up front, then follow through with them, that’s when we get the biggest bang for our customer service buck, and when we stop allowing overlooked nuances to create negative scenarios in our customers’ minds (and subsequent actions).

Try this and watch your customer loyalty – as well as your business – soar!

National speaker, trainer and coach, Sandy Geroux is an award-winning salesperson who helps others achieve breakthrough performance through her programs on sales, customer service and effective risk-taking. Visit her on the web at http://sandygeroux.com/ or e-mail her at sandyg@sandygeroux.com.

Article Source: http://EzineArticles.com/?expert=Sandy_Geroux

It’s All About Style

July 22, 2011 By: azjogger Category: Jobs, Training, Workforce

From: Leading Effectively, Center for Creative Leadership

How productive are you? Are you energized and focused? Or are overload and stress taking a toll at work and at home?

“In today’s busy and uncertain times, everyone needs to be as effective as possible,” says CCL’s Kelly Hannum. “Understanding how you manage the boundaries between work and family is one way to boost your focus and productivity as you navigate your many commitments.”

Hannum, along with CCL researchers Marian Ruderman and Phillip Braddy, partnered with Ellen Ernst Kossek, a professor at Michigan State University and author of CEO of Me, to understand and measure different approaches. They found that there is no single “right” solution for everyone. The research showed three areas are important to pay attention to: 1) behaviors, 2) identity and 3) control. Building on those findings, CCL created the WorkStyle Profile. The self-assessment and development planning guide helps you clarify:

  • How you currently manage boundaries between work and personal life. Do you let work interrupt family? Do you let family interrupt work? Both? Neither?
  • How you see your primary identity. Are you primarily work-focused, family-focused or equally focused on work and family? Is your primary identity tied to other interests, such as recreation, athletics, volunteering or religious activities?
  • How much control you feel over where, when and how you manage boundaries. To what degree do you have control over how you manage transitions between work and family?
  • How you can be more engaged and effective. What changes would enhance your overall life?

“There is no one approach that works for everyone,” Kossek notes. “Rather than seeking the elusive ideal of work/life balance, it’s best to pay attention to what you are doing, find the right way for you and take action. Even small changes can have big impact.”

You might find that a modest change to your work or family schedule allows you to be more effective. Some general tips to consider:

  • Set aside time for yourself. Structure some time to focus on you. Take time to rest and reflect so you avoid burnout. You do not even need a long block of time — just enough to slow down.
  • Manage your mood and use transition times positively. After work, you may have a transition time during which you stop thinking of work and begin to focus on family needs. That might mean listening to music, or stopping to have a cup of coffee or catching up on current events.
  • Identify big priorities in life and focus on meeting those demands first. Develop a life plan and discuss it (or aspects of it) with the people most important to you and whose support you need. Focus on a limited number of goals and update your plan as needed.
  • Leverage technology to help you control boundaries. Use technology to help you manage your life; don’t let technology manage you. You may want to schedule blocks of time when electronic communication devices are turned off or to use different devices or accounts to manage connections. Figure out how to make your mobile device work best for you: to stay in touch with work and home — or to separate work and home.
  • Experiment with creating connections between your work and family roles. Consider discussing a work situation with your spouse or another friend or family member. The person you talk to may have creative ideas that could help you — and may feel closer to you as a result. Similarly, colleagues may appreciate connecting around non-work roles.
  • Use substitutes to allow you to focus on the most meaningful tasks. Figure out what you can delegate or shift both at work and home. Could you get help so you have more time to focus on priorities? That may mean hiring help, or asking someone to do something for you in exchange for your doing something for them or perhaps as a development opportunity.

Finally, you may want to talk about your work style preferences to your boss, coworkers, family and friends. Help them understand your various obligations and the strategies you want to use to make the most of your time and energy. It can be a great way to get ideas, to get support and to better understand and communicate expectations.

From Drift to Clarity…..

June 22, 2011 By: azjogger Category: Jobs, Management, Marketing, Training

From: Leading Effectively, Center for Creative Leadership (CCL)

Is being a leader worth the effort?

If you find yourself asking this question, you are not alone. Most of us have doubts about our choice to lead at some point in our lives. But if you find you are adrift — going through the motions but not moving forward — it’s time to make a change.

Many leaders have too few hours and too little energy to bring their best leadership to bear, according to Sara King, coauthor of Discovering the Leader in You: How to Realize Your Leadership Potential. “As a result, leaders have begun to question their abilities, the direction their life has taken and their hopes for future impact,” says King. “We call this the problem of drift.”

Leading by rote wastes good talent and energy

If you stay adrift for long, you find yourself making decisions by default rather than conscious choice. You may feel frustrated, conflicted or unhappy. It takes a toll on your enthusiasm, vision and energy – all characteristics needed to lead effectively. “Leading by rote wastes good talent and energy, dilutes the talent and energy that others muster to create results and creates drag on company resources,” coauthor David Altman explains.

To boost yourself out of leadership drift, first consider some fundamental questions:

  • Are you currently in a leadership role? How did you get there?
  • Do you see yourself as a leader? Are you a leader all the time?
  • How comfortable are you with your identity as a leader?
  • Did you choose to become a leader or did it somehow choose you?

Then, take time to explore five issues to understand why you may be adrift and provide insight into how to take action:

  1. Current organizational realities. What’s your context? It can be as broad as the social, economic and global trends affecting leadership today. It might be more specific to your industry, your organization or your leadership role. The goal is to understand the broader circumstances that influence your current leadership situation.
  2. Leadership vision. A vision for your life describes what you see as the overall purpose of your life: what dreams you want to achieve, what goals you want to accomplish, the people you want to be with, the kind of life you want to have. To specifically look at your leadership vision, you want to ask, “What is the role that leadership plays in my life?” Being purposeful about what you want in life is important to being purposeful about what you want in your leadership situation.
  3. Leadership values. Values are the standards or principles that guide your beliefs, decision and actions. The ability to understand your values and leverage them as a foundational cornerstone of your leadership choices is a critical contributor to effective leadership.
  4. Leadership profile. Your leadership profile is your personal leadership tool kit. What do you draw on to lead? Your answer might include many factors, such as competencies, styles and experiences. Through careful analysis of your profile, you can assess what you see as your strengths and developmental needs.
  5. Current personal realities. You have a personal life that has an impact on your work life and a work life that has an impact on your personal life. How you integrate all aspects of your life with your responsibilities as a leader is one of the most challenging tasks you will face.

The book authors, who combined have nearly 100 years of experience assisting leaders in the development of their talents and careers, have written Discovering the Leader in You to guide people through the five issues in a practical, relevant way.

“The most effective leaders are those who commit themselves to getting better day by day and week by week and then apply their skills to improving the lives of other people in the organizations in which they work or their communities,” explains King. “Facing these issues will hopefully encourage you to make more conscious choices about why, when, how and where you lead.”

This article was adapted from Discovering the Leader in You: How to Realize Your Leadership Potential, by Sara N. King, David G. Altman & Robert J. Lee.

The Cost of Eradicating Sexual Harassment in Your Business

May 31, 2011 By: azjogger Category: Management, Training, Workforce

By Jerry Mills

As business people, we understand the challenges of sales, distribution, manufacturing and customer service. The risks associated with these tasks are tangible and quantifiable. Success often depends on the ability to be pro-active and motivated.

 Today’s multi-cultural employee population within the litigious environment in which we live is producing many challenges of a different type. Sexual harassment is a form of discrimination that not only violates a person’s civil rights but also is demoralizing to the employees and is ethically wrong.

As business people, our responsibility is to make our business profitable and any activity that gets in the way costs too much and must be avoided. Not only does Sexual Harassment infringe on a person’s civil rights it will negatively impact profit by lowering productivity and increasing non-value-added costs.

According to the U.S. Equal Employment Opportunity Commission (EEOC) Sexual Harassment is “…unwelcome sexual advances, requests for sexual favors and other verbal or physical conduct… when submission to or rejection of this conduct… affects an individual’s employment, unreasonably interferes with an individual’s work performance or creates an intimidating, hostile or offensive work environment.”

Majority of cases are male toward female

 Although a majority (50-67%) of reported sexual harassment cases are male towards female, there were more than 200 reports of female to male harassment made to the EEOC, which constituted 15-30% in 1993. It was reported that the balance of the EEOC complaints in that study was based on an intimidating work environment involving the same sex.

Defenses Strong policy statements by the employer, backed up with decisive action, are considered the best and most effective method of eliminating sexual harassment. Communication tools such as Employee Handbooks, regular meetings with all employees and supervisory training have all been used effectively as a pro-active means of dealing with this issue.

Essential supervisory personnel are counseled on issues

 It is important for supervisory personnel to be counseled regarding the issues involved and the consequences for transgression.

The employer is deemed responsible for a hostile work environment once the allegation is communicated to a supervisor or manager. The employee must immediately document any allegation of harassment and an investigation commenced within a reasonable time frame from the point of disclosure.

Personnel that are not involved should lead the investigation with the alleging employee and the accused employee. This action allows for an unbiased documentation of the process. Control policy statements by the employer within the policy, again backed up by sincere actions, are also important.

Control issues can eliminate harassment environment

These control issues eliminate the atmosphere and conditions that foster the sexual harassment environment.

Non fraternization of supervisors and employees, open door meetings and having third parties in attendance when meetings cannot be with an open door are some examples of control strategies. Employer Pro-Active Positions Employers, therefore, are well advised to observe the EEOC’s guidelines on this issue.

Under these guidelines, employers are liable when either their supervisors or agents create a hostile environment or if the employer knew or should have known of the sexual harassment and failed to take immediate and appropriate corrective action.

Employers can protect themselves by taking immediate action

According to the EEOC, employers are usually deemed to know of sexual harassment if it is: (1) openly practiced in the workplace; (2) well known among employees; or (3) brought to the employer’s notice by a victim’s filing a charge. Employers may protect themselves from liability by taking immediate and appropriate corrective action.

To do so, companies need to institute comprehensive, detailed, and responsible sexual harassment policies. Moreover, the courts have advised employers to look carefully at their current grievance procedures.

It is important therefore for a company to have an established open door policy about HR grievances that will not have recriminations toward the reporting employee. When an allegation cannot be handled internally, many times the EEOC will be notified and they will begin their own investigation.

Business must manage this risk more wisely

The EEOC will look at the circumstances, context and the company’s policies and actions against discrimination. Conclusion: how can a part-time CFO help eradicate sexual harassment? Sexual harassment in the work environment represents a growing risk to business. Businesses must begin to manage this risk more wisely.

Eliminating sexual harassment in the workplace will require an investment of time and personnel. As a bottom line, however, savings in legal fees and health-care costs will offset these costs. Companies will benefit from increased worker productivity.

From a purely profit perspective, a company only stands to gain if it takes a no-nonsense, hard-line position on sexual harassment. Not only is it the right thing to do, it is the smart thing to do. For more information, please check out “Not Happening To Me NiGel” This article has been written by a B2B CFO partner.

Jerry L. Mills is and author, speaker, contributor, and founder of B2B CFO. He has more than 30 years of business experience. He is frequently quoted in various media outlets such as Fox Business, NY Times, Smart Money, Business Week, and Entrepreneur Magazine, among many others. Jerry’s many video interviews can also be seen at http://www.b2bcfo.com

Article Source: http://EzineArticles.com/?expert=Jerry_Mills

Article Source: http://EzineArticles.com/6297272

Where’s The Courage?

April 22, 2011 By: azjogger Category: Operations, Training, Workforce

From: Leading Effectively, Center for Creative Leadership (CCL)

If you’ve ever wondered why managers (maybe you?) don’t show more backbone on the job, consider this: are they too comfortable, too afraid or too much of both?

“A leader’s job is to role-model courageous behavior while activating the courageous behavior among those they lead,” says Bill Treasurer, founder of Giant Leap Consulting, a “courage-building” company.

Treasurer is author of Courage Goes to Work and creator of the new training program Courageous Leadership: A Program for Using Courage to Transform the Workplace. As Treasurer explains, businesses stagnate when people are too comfortable in their routines but too afraid to try anything different. He says, “When people equate ‘just enough’ with ‘good enough’ and become satisfied meeting only a minimum standard of performance, productivity suffers.”

To overcome the debilitating effects of organizational apathy, Treasurer recommends that organizations focus on building workforce courage, starting with the leaders. When leaders become more courageous and help workers move beyond comfort and fear, the benefits are significant. In a courageous workplace, people will:

  • Take on more challenging or complex projects.
  • Actively seek out tasks that stretch their skills.
  • Speak up more frequently, forcefully and truthfully.
  • Be less risk-averse, less self-conscious and less apathetic.
  • Do less brownnosing and complaining.
  • Get more work done.

Courage isn’t a fixed trait or an innate skill — it requires effort and practice. But it can be developed. Treasurer suggests breaking down the large concept of courage into three buckets. Start to look for opportunities to demonstrate, encourage and reward “Try, Trust and Tell Courage.”

TRY Courage is the courage of “first attempts.” This is the courage that is needed when attempting something for the first time, or re-attempting something after a significant failure. It is about taking purposeful action.

TRUST Courage involves “letting go.” This is the courage involved when delegating, following someone’s lead, or keeping someone’s confidences. For controlling types (any caffeine-chugging micromanagers out there?), releasing control and trusting others is no easy task!

TELL Courage is the courage of “voice.” It is about assertiveness, truth-telling and “‘fessing up” when mistakes are made. “Speaking truth to power” remains one of the hardest things to do at work, particularly at lower levels.

Treasurer notes that workers take their behavioral cues from leaders. Thus, if you’re a leader who aims to inspire more workplace courage, it is essential that you start by role-modeling the kind of behavior you’d like to see among your workers. You have to go first! When you jump first — whatever the leap — workers are more likely to follow your lead.

Five Promises of Courage-Building

“One of the most essential jobs of a leader is to activate the courage of workers. This is the true meaning of the word encourage,” says author and consultant Bill Treasurer. “First and foremost, a leader must be a courage-builder.”

Treasurer is promoting a new organizational development practice that he calls “courage-building.” As he explains, on balance, workers who exhibit courageous behavior outperform those who behave tentatively. According to Treasurer, the practice of courage-building rests on five foundational ideas:

  1. Courage is a teachable and learnable skill.
  2. Everyone has the capacity to be courageous.
  3. People perform better and with greater engagement when they are working with courage.
  4. There are specific approaches and techniques that can be used to build people’s courage.
  5. The entire organization benefits when everyone is working with more courage more often.

How to Read Faster and Increase Your Rate of Retention

February 16, 2011 By: azjogger Category: Training, Workforce

By Howard S. Berg

Reading faster and increasing your rate of retention almost seems like a paradox. If you are like most people you believe that you either read faster, or you increase your retention rate. You certainly wouldn’t believe both were possible at the same time. However, you would be wrong. This article will teach you how to use brain-based learning to do both at the same time.

There are three things that will immediately increase your memory and recall of critical information. These three items are: (1) make it interesting, (2) make it fun, and (3) make it significant. No matter what speed you are reading, you always should strive to achieve these three goals to improve your memory. Let’s see why.

Most people read, and rote memorize information. They can remember words, ideas, and concepts, but they don’t understand the meaning and significance of what they are learning. The brain simply deletes the information after a very short period of time. Interesting information is treated quite differently by your brain. Things that are interesting draw focus and attention. Your brain looks for ways to integrate that information into future opportunities. As a result you retain it better.

Emotions are an important part of memory. Let me say that again: “emotions are an important part of memory.” Information that is fun creates a positive feeling inside of your brain. A feeling it wants to retain. In order to retain that feeling, it also has to retain the information that is associated with it.

Perhaps the most important variable improving retention is to make information significant. When your brain understands how information can lead to a benefit or help you avoid a problem, something wonderful occurs. That information is locked into permanent memory quickly and easily.

Now integrate these three strategies with a speed reading program, and you’ve got yourself a complete plan for reading faster and retaining more information.

You can try any of my programs risk tree by clicking on http://www.howardprograms.com.
Your friend, Howard Stephen Berg–the World’s Fastest Reader
Executive Member of Howard Stephen Berg Learning Systems, LLC

Article Source: http://EzineArticles.com/?expert=Howard_S_Berg

The Right WordPress Theme for SEO

January 25, 2011 By: azjogger Category: Operations, Technology, Training

By Eliza M. Tam

There are so many articles discussing about how to optimize your WordPress theme for SEO but not much are not telling how to do that.

Okay, now that your WordPress theme is being installed, here are the steps on how to make your blog site an SEO Friendly to search engines.

Setting up Permalinks

• Log in to your WordPress account and go to your admin area. Under settings click Permalinks.
• Click Custom Structure and write in the box “%postname%” and click save changes button.

The reason why you are doing that: The default permalinks is “ugly” to the eye of search engines. We need to modify it. This is the permanent URLs to your unique blog posts, it also include categories. A permalink is what another blogger will use to link to your article or post.

Installing all the plugins

All in One SEO Pack – It is necessary for optimizing title tags and meta tags

• Under plug-ins clik add new.
• In the search box type SEO then click search plugins
• Look for All in one SEO Pack (you can find it at page 3), then click install
• Confirm the installation by clicking OK and click Activate Plugin.

Setting Privacy Policy -

This Plugin is good for WordPress theme for seo and search engines’ eyes.
• Under Plugins click Add new, enter privacy and click search plugins
• Look for Easy Privacy Policy then hit install
• Confirm the installation by clicking OK and click Activate Plugin.

XML Google Sitemap – makes easier for search engines to find the pages on your site.
• Under Plugins click Add new, enter xml and click search plugins
• Look for Google xml sitemaps and click Install Now
• Confirm the installation by clicking OK

Now we need to setup the plugins

• Under Settings click Easy Privacy Policy
• Click Create Privacy Page
• At the bottom, uncheck the “include a credit link” and hit the Update Privacy Page
• Under Settings click All in one SEO and click enabled
• In home keywords just include main keyword of your site
• Make the Home Title exciting
• In home description say something inviting for readers
• Click Update Options

And there you are, you now have the right WordPress theme for seo.

Eliza M. Tam is a WordPress blogger and knows how to optimize your site for SEO and search engines. To learn more about WordPress blogging, kindly visit her blog at: http://redfieryheart.wordpress.com/

Article Source: http://EzineArticles.com/?expert=Eliza_Tam

How Online Video Can Reach the Business Audience

January 04, 2011 By: azjogger Category: Marketing, Operations, Training

From: e-Marketer

Even busy executives want to do more than just read on the web. Executives with no time for fun and games do have time for the sound and motion of video, according to findings from Forbes Insights. In some cases, they may actually prefer it to text for learning about products and services.

A majority of businesspeople surveyed by Forbes in October 2010 said they watched more online video than a year earlier. Nearly 60% of all respondents said they would watch video before reading text on the same webpage, and 22% said they generally liked watching video more than reading text for reviewing business information. Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.

Video can be highly effective for merchants. The executives surveyed reported taking a wide variety of actions after watching online videos, with about two-thirds visiting vendor websites subsequent to viewing and more than half searching for more information. Especially among younger executives, likelihood of making a purchase was high.

A split in behavior at age 50

Generational differences ran throughout the Forbes research, with a split in behavior at age 50. While the youngest executives were most interested in video across the board, baby boomers in their 40s had comparable participation levels. It was older executives who had not yet gotten on board with video, and business-to-business marketers must continue to reach them through other means.

But video has only become more important for the younger set, and marketers can depend on them to watch, pass along, recommend—and often, enter the purchase funnel.

For complete story and data charts, go to e-Marketer.com

Three Ways to Influence

November 22, 2010 By: azjogger Category: Operations, Training, Workforce

From Leading Effectively, Center for Creative Leadership

Influence is the power and the ability to personally affect others’ actions, decisions, opinions or thinking.

Ultimately, influence allows you to get things done and achieve desired outcomes.

At one level, influence is about compliance — getting someone to do what you want them to do (or at least not to undermine it). But genuine commitment from other people is often required for you to accomplish key goals and tasks.

Early in your career, or in individual contributor roles, influence is about working effectively with people over whom you have no authority. It requires the ability to present logical and compelling arguments and engaging in give-and-take. In senior-level or executive roles, influence is focused more on steering long-range objectives, inspiration and motivation.

The Center for Creative Leadership has found that influencing tactics fall into one of three categories: logical, emotional or cooperative. We call this influencing with head, heart and hands.

1.Logical appeals tap into people’s rational and intellectual positions. You present an argument for the best choice of action based on organizational benefits, personal benefits or both.

2.Emotional appeals connect your message, goal or project to individual goals and values. An idea that promotes a person’s feelings of well-being, service or sense of belonging has a good chance of gaining support.

3.Cooperative appeals involve collaboration (what will you do together?), consultation (what ideas do other people have?) and alliances (who already support you or have the credibility you need?). Working together to accomplish a mutually important goal extends a hand to others in the organization and is an extremely effective way of influencing.

To maximize your personal influence, you’ll want to become skilled in all three styles of influencing. Decide which tactics will reap the most support for a specific task or strategy and employ one or more approaches. To understand which tactics might work best, consider the following:

Assess the situation. Why are you involved in this work? Why do you need this person’s support? What outcomes are you trying to achieve by influencing this person? Be clear about whom you need to influence and what you want to accomplish.

Know your audience.
Identify and understand your stakeholders. Each will have special concerns and issues, plus his or her own agenda, perspectives and priorities. Various groups and individuals will require different approaches for influencing. Tailor your influencing strategy for the particular person, considering individual personalities, goals and objectives, as well as organizational roles and responsibilities.

Review your ability.
What tactics do you use most often? Which seem to be most effective? What new tactics could you try in this situation? Draw on others for advice or coaching, too. For example, if you always focus on the logical appeals, have a co-worker who is a strong collaborator help you think through your collaboration tactics and arguments.

Brainstorm your approach.
What tactics would work best? Which logical appeals will be most effective? How could you make an emotional or cooperative appeal? What specifically could you say and do to use each type of tactic? Anticipate possible responses and prepare your reply. What counterarguments could you use? What additional influence tactics might be helpful?

At first, you might want to try out new influence tactics in low-risk situations, practicing these skills one-on-one. As you become more versatile, you’ll gain new confidence in your ability to influence teams and larger groups and to persuade others in higher-stakes situations.

But also consider changing tactics right away if you have a pressing issue that has stalled due to lack of buy-in or support. Would a more logical, emotional or collaborative approach make a difference? If so, go ahead and try out a new angle — you might be more influential that you realized