Newest, Hottest HR Trend and its Affordable: Voluntary Benefits
By Jelani Asar
Employees Want Them and More Employers are Offering Them – The Competition is Heating Up
(Voluntary benefits are insurance products that employees may choose to purchase through their companies at rates that are lower than they could get on their own. A few examples of voluntary benefits are dental, vision, life, disability, supplemental health and cancer insurance. Many employers offer voluntary benefits because they allow companies to provide a more robust benefits package at no cost to them.)
According to benefit trends surveys by MetLife, The Hartford, Colonial Life, and LIMRA, as well as research executives within companies such as Transamerica, there are surprising numbers reflecting the building trends in our voluntary employee benefits market, see here:
- 5 in 10 employees believe voluntary benefits are “very” or “extremely” important
- 7 in 10 employers believe their employees don’t even want voluntary benefits at all
- Less than 1 in 10 employees will say they want voluntary benefits when asked by their employer, yet more than 6 in 10 employees get the voluntary benefits when offered them by their employer
- More than 9 in 10 Americans would be forced to change their lifestyle if they lost a portion of their income for 36 months
- More than 1 in 2 employees say they are very worried about the gaps in medical insurance
- More than 6 in 10 Gen Y, Gen X, younger and older baby boomers understand they get a better deal, better education, and easier management of their voluntary coverage as a benefit than individually outside of the workplace
A choice of benefits important for creating loyalty
- More than 4 in 10 of younger to middle aged employees say a choice of benefits that meets their need is extremely important for creating loyalty
- Nearly 1 in 2 HR Managers and Benefits Administrators plan to add voluntary benefits
- 1 in 2 employers plan on increasing employees’ health insurance premiums, deductibles and/or copays
- Over 99 in 100 employers agree employees need guidance for benefits decisions
- 1 in 2 companies with at least 1,000 employees are interested in transitioning their existing benefits to voluntary benefits
- More than 1 in 2 US employers offer voluntary benefits right now.
Uncertainty in the economy, shoestring budgets, living paycheck to paycheck, bankruptcies, foreclosures, and debt problems are causing even voluntary legal services and voluntary tax services to skyrocket in popularity, with a combined influence of being offered in over 3 in 10 Fortune 500 companies thus far
How Long Do I Have?
The obviousness of the truth is here – voluntary employee benefits are leading the trend and the new question is, “How soon before I am losing top talent to my competitors because of their voluntary benefits?”
Extremely Affordable…Extremely
As Dori Molloy, Regional VP of Transamerica Worksite Marketing and Mike Fish, VP of The Group Benefits Division of The Hartford Financial Services Group agree in Voluntary Mandate an advertorial to Employee Benefit News, voluntary employee benefits are also great because they are affordable and for a small investment you can have coverage and value far in excess of what you would think its investment would likely command.
Because in the same way a dollar a day invested in a solid fund in the market can bring massive long term reward, voluntary benefits are the massive return-on-investment-product of the benefits market.
With many voluntary benefits, you get access to a group deal, a group rate that is exclusive to you as an employee, and other people who are not employees – regardless of their position in life or their connections – do not have access to! Period.
The deal is equivalent to getting goods at wholesale
Your exclusive deal is basically equivalent getting goods at wholesale rather than retail, going to Costco and getting huge savings, or clearing the shelves to take advantage of limited time offers – as many of us are more than eager to do, aren’t we?
Again, all in all, the voluntary benefit is affordable, exclusive, and may possibly be one of the best investments you’ve ever made.
Jelani Asar and his team in Income Protection Atlanta are saving your business taxes, protecting your employees money, and increasing your monthly cashflows all through our voluntary Georgia health benefits quickly, easily, and incredibly – for Free! and simply Click here – http://www.IncomeProtectionAtlanta.com
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