J C Penny Touts Facebook and Twitter
JCPenney, the mid-market apparel chain, has over 620,000 “fans” on Facebook and 3,200 “followers” on Twitter, and has heightened its visibility on both of these platforms in recent times.
Among the options available for visitors to its brand page on Facebook are making recommendations to their contacts, as well as sharing their stories about buying gifts.
Nick Bomersbach, director of JCP.com, said “our customers are spending a lot of time connecting with each other in these online communities, and we want to be there.”
“Oftentimes they’re talking about brands and JCPenney, and we want to have an open avenue to have that dialogue.”
From World Advertising Research Center
