Dell Computers Touts Twitter
According to Dell, its various internet-based activities – covering everything from Web 2.0 portals to its own online communities like Direct2Dell and IdeaStorm – reach an audience of 3.5 million people worldwide.
The Texas-bases firm also reported earlier this month that it has generated revenues of $6.5 million across its portfolio of computers, software and accessories via its presence on Twitter.
It established a corporate profile on the microblogging utility in 2007, and now has more than 100 members of staff contributing to 35 accounts.
More broadly, for the three months to December, the number of “fans” of the computer manufacturer on Twitter has increased by 23%, to 1.5 million overall.
From World Advertising Research Center
